This feature allows brands to place their video ads after a reel ends in the feed.
According to a press release sent to Social Media Today, Instagram is giving more advertisers access to Reels post-roll ads, which display a promotional ad after an organic Reel has been viewed. These ads show a promotional spot after the completion of an organic Reel view.
As shown in these examples, in Instagram ad placements showing Reels post views, ads automatically play between Reels clips, which helps improve placement and capture the attention of engaged Reels users.
Since Reels remain one of the most popular formats in the app, many users actively interact with reels, saving and rewatching content they like. You can learn more about this here: Is it possible to save a reel to your phone?
An organic Reel ad displays a 5-second countdown notifying the viewer of the upcoming ad content, which can also be skipped during viewing. Instagram has also added a manual skip button.
If a user chooses to skip the ad, they will return to the original reel they were watching. Scrolling will take them to the next reel in their feed.
Instagram stated that the placement option will only appear after suitable organic Reels that are longer than 60 seconds.
Instagram is testing various Reels ad placements, including trending ads, which allow marketers to place their ads alongside popular Reels content. This option provides another avenue to consider, and more companies may choose this placement within their Reels ad settings.
For brands and creators who use Instagram to promote their services and find partners, recommendations on communicating with potential clients may be helpful: How to write a collaboration proposal on Instagram: examples and ready-made structure
And this is worth considering. In February 2025, Meta reported that users share more than 4.5 billion Reels across Instagram and Facebook every day.
The company also reported that 50% of all time spent by users on Instagram is now dedicated to watching Reels.
The growing popularity of the format means that users are increasingly looking for ways to save videos they like for later viewing. For example: How to download a reel from Instagram
Using this channel can yield good results in terms of audience reach and increase brand awareness.
Furthermore, interest in Reels is not only about viewing content but also about the ability to analyze other users’ activity within the platform: How to see someone else’s activity: likes, stories, and reels
Instagram said that expanded Reels ad placement options will be available in existing Reels ad tools within Campaign Manager and will roll out to all advertisers globally “over the coming days.”
As short-form video continues to grow in popularity, many users are also interested in ways to save others’ content for personal viewing and analyzing successful formats: How to download someone else’s reel from Instagram?
