This is a simple guide on how to search for trends, ideas, and ads through the TikTok Creative Center, and then turn it all into a calm work plan. No complex formulas or overwhelming analytics—just clear steps, links, and a couple of personal observations.
If you create content or ads for Ukraine, here are the basics: where to look for music and hashtag trends, how not to blindly copy others, and how to check yourself without burnout.
Short Answer
Go to TikTok Creative Center, set the region to Ukraine, open the trends for sounds, searches, and hashtags, save 5-7 relevant ideas, and look at the ad library for your niche. Then, put together three short video formats and test them one by one, noting watch-through rates and saves. All without rushing and without chasing “perfect numbers.”
How to Access Creative Center and Set Up Data for Ukraine
Where it is and What to Enable First
It usually helps to start from the Creative Center’s main page—there you’ll find sections with trends, an ad library, and ideas for creativity. To ensure audience analytics are in context, switch the region to Ukraine and the interface language to a convenient one. This way, you’ll see music trends, hashtags, and popular searches specifically for the local market, not the global picture.
Link to the center: tiktok.com/creativecenter. Registration is not always required, but logging into an account is useful—saves and idea lists are then stored more stably.
Step by Step
- Open Creative Center—find the country selection on the top panel and set it to Ukraine.
- In Trends, go to Sounds, Hashtags, Creators—these are three quick windows for inspiration.
- In Top Ads, enable the filter by category and region to view the ad library in your niche.
A Small Story
An acquaintance had a skewed approach: she looked at trends without a country filter and was then surprised her ideas didn’t take off. We changed the region to Ukraine, looked at local searches—suddenly, videos about everyday items and prices started performing, even though before she had tried to replicate global challenges.
How to Work with TikTok Creative Center to Find Ideas and Trends
Where to Look for Sound and Hashtag Trends
In Inspiration and Trends, you can find creative inspiration: viral videos, music trends, hashtags, and popular searches. I’ve noticed the fastest way is to open Sounds and scroll through 10-15 audio tracks, noting which ones really fit your topic. Hashtags help understand how people name a problem, not how it sounds “by the book.”
- Sounds—listen to the top 30, save 3-5 that match the mood.
- Hashtags—check the hashtag combo and look at video examples.
- Keywords—sometimes there are insights on wording, just like in search suggestions.
How to Tell If a Topic Is Not Oversaturated
Most often it works like this: if videos on a topic are identical, as if made from a template—the topic is oversaturated. It’s better to take an angle—show the same plot but with a more everyday approach or a local detail. In my opinion, a small shift is already fresh: a different camera angle, a short caption, a calm voiceover.
Mini-Story
A reader wrote that he tried to repeat a “trendy sound” but it didn’t work. It turned out the sound had millions of videos, and everyone was making the same joke. We changed the sound to a similar one in mood but less overused—and saves and comments started appearing.
How to Understand Which Ads Actually Work
Searching by Niche in the Ad Library
In Top Ads, you can see how brands launch creatives, which formats work, and what text combos they use. This isn’t about copying, but about benchmarks and analytics in simple terms. Open your category, filter for Ukraine, and pay attention to the first seconds—they decide whether a person stays or not.
- Filter by objective—views or conversion. For content, look at videos focused on engagement.
- Watch the first 2-3 seconds—shot, closeness, on-screen text.
- Save 5-7 cards—make your own “reference list” from them.
What to Look at in the Ad Card
No data overload. It’s enough to notice the structure: hook—middle—end. What shot is at the beginning, what they promise the viewer, how they end the video—a call to action or a quiet “subscribe if it was useful.” Usually, your own note of 2-3 lines helps so you don’t have to chase links later.
Checking Yourself
Ask yourself: what exactly am I taking from this reference—the intonation, the first 2 seconds, the editing, or the topic. If the answer is “everything”—you’re probably copying. It’s better to choose one technique and adapt it to your own story.
How to Put Together a Content Plan for a Week Without Overload
Three Calm Formats
To avoid drowning in ideas, make three video formats—that’s enough to start. For example: a trend breakdown with your specific take, an everyday life story, a short 15-second tip. In Creative Center it’s easy to find inspiration, but it’s important not to spread yourself too thin.
- Trend breakdown—take a sound or hashtag and add your own angle.
- Story—how it was for you, 20-30 seconds of reality.
- Tip—one technique, one thought, no theories.
Quick Scripts
A script is not a page-long screenplay, but key phrases. For example: hook—”I tried three options…”, middle—2 facts, end—”If you want, I’ll tell you the rest.” This helps you speak in a natural language, not lecture-style.
Preparation Checklist
- Three formats chosen for the week.
- For each format—1-2 references from Top Ads or Trends.
- Script of 3 lines—hook, fact, end.
- Sound checked—whether it can be used for a brand or only for a personal account.
- Shot in daylight or by a window—face is visible, sound is clear.
- Caption up to 150 characters—one main hashtag, two auxiliary ones.
Simple Idea Evaluation with Numbers Without Complex Formulas
What to Look at Inside the Platform
For quick analytics, three things are enough: watch-through rate, saves, comments. These are calm metrics that show whether the story is interesting and if people want to return to it. If a video gets few views but is being saved—that’s a good sign, the idea can be developed.
Small Reference Table
| Metric | Where to Look | Benchmark for Yourself | What to Try If Lower |
|---|---|---|---|
| Watch-through Rate | Video Statistics | Videos with similar duration | Shorten the middle, add a transition shot |
| Saves | Video Statistics | Compare week to week | Add a practical phrase at the end—”I’ll leave a checklist in the description” |
| Comments | Video Statistics | 1-2 questions at the end of the video | Ask a specific question, not a general “what do you think” |
| Profile Clicks | Profile Statistics | Stability, not one-time spikes | Unified visual style for covers and profile description |
Mini-Story
Once, my most “modest” video in terms of views brought more subscribers than the “flashy” one. It just had a clear sequence of actions and a quiet voice without music. I made two more like that—the pattern repeated exactly.
Common Mistakes and How to Avoid Them
Incorrect Region and Language
Many people face non-relevant topics in trends. Check the region in Creative Center, the interface language, and filters in Top Ads. Usually, a simple page reload and re-selecting the country helps.
Copying Instead of Adapting
It’s easier to copy than to rethink, but in practice, it becomes outdated quickly. In my opinion, it’s better to take the structure or technique, but make the content entirely your own—with local details, recognizable words, and your own speech pace.
Music and Rights
If the account is commercial, pay attention to the Commercial Music Library—there’s music for business there. This will protect you from unpleasant restrictions. Details are in the TikTok help section: Commercial Music Library.
Getting Stuck in Endless Research
Sometimes we get stuck in references and delay shooting. I’ve noticed that a limitation helps: 20 minutes for searching ideas and immediately recording the first version. The first version is rarely perfect, but it’s what starts the process.
Where to Read More and What to Save
Useful Links
- Creative Center—trends, inspiration, ad library: tiktok.com/creativecenter
- Commercial Music Library—about music for commercial use: ads.tiktok.com/help
Micro-FAQ
Do I Need a Business Account to Work with Creative Center?
No, you can look at trends and ideas without one. But for stable saves and access to some tools, it’s better to be logged into an account.
How Often to Update Your Trend Lists
Usually once a week is enough. If the niche is dynamic, check Sounds and Hashtags every 2-3 days.
How Many Hashtags to Use
Two to three precise ones is fine. One main one for the topic, two auxiliary ones for context.
What to Do If My Videos Are Shorter Than Trendy Ones
That’s normal. Clarity of the first seconds and a clear ending are more important than duration.
Can I Rely on Global Trends?
You can, but it’s better to check how they resonate in Ukraine—sometimes the meanings differ.
Key Takeaways from the Article
- Set the region to Ukraine and look at trends where your audience is.
- Put together three calm formats and test them without rushing.
- Take one technique from references, not the whole video.
- Look at watch-through rates, saves, and comments—that’s enough to start.
- Check music for your brand through the Commercial Music Library.
If you’d like—share how it went for you and which formats worked best.
Glossary
- Creative Center—TikTok’s official center for trends and ideas.
- Top Ads—library of ad creatives by country and category.
- Sound Trends—popular audio tracks people use for videos.
- Hashtags—short topic labels that help find and group videos.
- Benchmarks—guidelines for presentation and format, not strict numbers.
- Hook—the first seconds of a video that grab attention.
- Watch-through Rate—percentage of people who watched the video to the end.
- Saves—adding a video to favorites, a sign of “useful.”
- Commercial Music Library—music library for commercial use.
- Reference—an example for inspiration, not a template for copying.
