TikTok is expanding its approach to original content by moving into new areas: a new music live podcast series with interviews featuring top stars, and an upcoming TikTok Live session with personal growth expert Mel Robbins designed to help you build better habits for 2026. For creators who want not just to watch these formats but also systematically grow reach on their own videos, the breakdown How to get views on TikTok: Working strategies for growth will come in handy.
First, the music side. TikTok is launching a new podcast series called “In the Mix”, where several well-known music stars will host live conversations in the app.
As TikTok explains:
In each episode of the “TikTok In The Mix” podcast, Trackstar’s Jack Coyne chats with different artists about their creative work, their world and the TikTok trends they helped launch. Expect sharp insights, a lot of honesty and behind the scenes stories about how TikTok has become home for music and culture today.
The first episode, which will air on TikTok Live on December 11, will feature Demi Lovato, who will talk about the recording process of her latest album “Not that Deep”.
This is another way for TikTok to play a more significant role in music promotion and discussion, which will also help further strengthen the app’s position as a key platform for staying connected with music trends and favorite artists. Visual effects and filters can help amplify such appearances, and they are broken down in detail in the guide How to find a mask on TikTok: complete guide to creating viral videos.
TikTok will also host an exclusive live stream with author Mel Robbins about how to enter 2026 with optimism.
“Together with her daughter Sawyer, they invite viewers to an engaging one hour online conversation where they lay out their ‘Let Them’ theory in detail to inspire viewers to make the new year their best yet.”
TikTok users will be able to post videos with questions for Robbins using the hashtag #melliveshow, and Robbins will respond to selected clips during the broadcast.
Both examples signal a shift in TikTok’s approach to original content, although the main focus still remains on TikTok Live and bringing more users into live streams in the app.
Live broadcasts have become TikTok’s main source of revenue in China: millions of people watch live shopping streams on Douyin, the local version of TikTok. TikTok is looking to replicate this broader model: if it can get more viewers to tune into live streams, over time they are more likely to start buying products directly during broadcasts, which could unlock big opportunities for the app. In practice, the dynamics of traffic on lives and in the main feed show clearly through basic metrics, which are unpacked step by step in How fast views grow on TikTok.
So you can expect TikTok to roll out more live programming in 2026 as part of its broader strategy to grow live commerce.
The “In the Mix” show will stream on TikTok Live on December 11 at 6 p.m. PT, and the Mel Robbins live show will air on December 13 at 5 p.m. ET.
